NHL, adidas unveil uniforms

Las Vegas -- The National Hockey League (NHL®) and adidas today unveiled the new ADIZERO Authentic NHL jerseys and uniforms for all 31 NHL teams that will make their on-ice debut with the 2017-18 season. On the eve of the 2017 NHL Awards and NHL Expansion Draft™, a host of athletes were in attendance in Vegas to get the first look at the new ADIZERO Authentic NHL jerseys and to celebrate the new partnership between adidas and the NHL.

At the forefront of innovation, design and craftsmanship, the new ADIZERO Authentic NHL jersey takes the hockey uniform system and hockey jersey silhouette to the next level by redefining fit, feel and lightweight construction.

"Specifically created for elite performance, we've designed the ADIZERO Authentic NHL jerseys to deliver advanced innovation and technical design for the world's best hockey players," said Dan Near, Head of adidas Hockey. "We build products for the creator athlete. Our mission is to help athletes perform better and we look forward to making our on-ice debut this season with the new Lighter, Cooler, and Stronger adidas Hockey ADIZERO Authentic NHL jerseys."
"We're excited for the fans and players to see the innovation and performance features that adidas put into creating the new jerseys," said Brian Jennings, NHL Chief Brand Officer & Executive Vice President. "To play at their highest levels, the game's greatest players require the best technology and design available, and these adidas jerseys set a new benchmark for performance gear."
"Adidas is a brand recognized worldwide for innovation and technology investment, creating constant innovation in high performance apparel," said NHLPA Chief of Global Business Strategies, Sandra Monteiro. "The Players are excited to partner with adidas, creating a new milestone in hockey apparel, bringing edge, innovation and premium design to the game, specifically focused on their performance."

In 2015, the NHL and adidas announced a seven-year partnership in which adidas becomes the authentic outfitter of on-ice uniforms as well as an official supplier of licensed apparel and headwear for the League starting with the 2017-18 season.
This new partnership allows adidas to leverage its offerings as a leading sports brand and collaborate with one of the world's most innovative sports leagues. Throughout the 2017-18 season, adidas will connect with fans through largescale brand activations at key NHL events, including the NHL Combine™, the NHL Draft™, the Bridgestone NHL Winter Classic®, the Coors Light NHL Stadium Series™, the Stanley Cup® Playoffs and the NHL® All-Star Game. Additionally, adidas will work with the NHL on a number of grassroots initiatives.