When former minor league forward Cory Herman wanted to bring hockey back to El Paso in 2005, he had no idea how popular it would become.
Herman played for El Paso of the Western Professional Hockey League before the team folded in 2003. His idea was to grow hockey in a building which had been primarily used for rodeos.
"He is the one that came to me and said,' Listen, I have an idea, I think we can make [the El Paso County Events Center] into an ice rink and make it work,' said Brian Kennedy, chairman of the El Paso Sports Commission. "We didn't ask for any money from the county, we did it ourselves."
Herman, who owns the El Paso Rhinos junior hockey teams and founded the El Paso Hockey Association, retired as coach after last season. Under his guidance, the Rhinos won a national title, 11 division titles and four Thorne Cup championships as the winner of the Western States Hockey League.
"That's one of the biggest reasons when we transformed [the building] from an equestrian center…we wanted to bring hockey here, to try to build youth hockey," Herman said. "The first year, the players had to dress in a circus tent. So there were some challenges."
Since the Rhinos entered the picture, the Events Center has seen its numbers grow from 500 people a month to more than 10,000.
"This is a perfect example of taking something that had limited use and turning it into something that has a totally different use but is able to expand," Kennedy said. "We didn't know that we'd get this kind of community support, but I think that it just comes to prove, if you give them a good product and you give them a fair price, they'll show up. And people have fallen in love with hockey in El Paso, Texas."
Kennedy grew up around hockey and played in high school. But that was in Minnesota, which is known for the sport.
"It shows that this is a good model for maybe other places around the country, too," he said. "For this town, it's hockey crazy right now and I'm OK right now. I haven't seen stuff like this since I was up in Minnesota."
There were plenty of fans in hockey jerseys during the community festivities, but one jersey was more popular than others: the Rhinos.
"You see a Rhinos game here, [the crowd is] unheard of in junior hockey," said Beau Bagley, president of sports tourism and events at the El Paso Sports Commission. "With the support from Fort Bliss and the (U.S.) Army, this becomes a fantastic venue. I knew once people came here to see this, the NHL, I knew it would go over very well. This is a big deal."