The crowd was comprised of more Stars fans, although Dallas is roughly 620 miles from El Paso. The Coyotes play about 450 miles away in Glendale, Arizona.
"It was great; a small rink, the fans were really close to the players and the pace of the game was really fast, so it was a great experience," Coyotes coach Andre Tourigny said. "I didn't know much about the town, [but] seeing the fans being into the game and cheering for both teams, that was great."
More than 80 percent of the population in El Paso is Hispanic. Although it may not be a traditional market for hockey, the sport has thrived here.
"People in El Paso love hockey," fan Shirley Kaiser said. "Now you've got the National Hockey League, now you've got national players to be a part of our home and we can share our hospitality."
Ramon Tejada, who attends El Paso Rhinos games, the junior teams of the North American Hockey League and North American Tier III Hockey League, said he was thrilled to see the NHL come to the area. Tejada brought his hockey stick-noisemaker that he usually uses to bother the visiting team during timeouts, and it was heard throughout the game.
"I'm excited, I'm speechless," he said. "It's hard to explain but seeing the Stanley Cup (in El Paso) was something that was inspiring to us."
The rink received $150,000 in upgrades, which primarily went towards fixing the roof, new lights, breezeways and renovated bathrooms.
"It's still a Rhinos barn with an NHL feeling, with a party feeling," fan Jorge Ortega said. "You know, when it's your house and you decorate it for Christmas or Halloween, something like that. It's a Hockeyville feeling. It's decorated for something special. It's been great, the environment, it's unbelievable."
Rhinos players got to shovel the ice during the TV timeouts and received an ovation from the crowd, who appreciated having an NHL preseason game in their town.
"Any time you can spread the game, grow the game to places obviously that don't have hockey in their deep roots, that's what we're trying to do and put on a good show, so people continue to come back," Oettinger said. "Once you get people to watch hockey for the first time I think people are hooked, and hopefully we gained some new fans tonight."
NHL.com staff writer William Douglas contributed to this report