The NHL partnered with Highdive to launch an exciting new ad campaign called "The Next Golden Era is Now."
The first 30 second video spot premiered this week and starts with the question, "What proof do you need?" to know that this is a special era for the League.
The video then cuts to highlights from some of today's young NHL stars such as Connor McDavid, Auston Matthews, Cale Makar and Trevor Zegras blowing fan's minds.
"It's a special time for hockey fans. The speed, skill and creativity of today's game has never been more entertaining to watch," NHL senior vice president of marketing and consumer insights Casey Hall said. "With highlights from Connor McDavid, Auston Matthews, Cale Makar and so many others, the play of the year is happening twice a night. But when you're right in the middle of an era, it can be hard to recognize just how special it is. We hope this campaign helps all fans appreciate the moment."
The campaign will run throughout the year during NHL game broadcasts on ESPN, ESPN+, TNT and NHL Network in the U.S. and on Sportsnet in Canada.
