"It's massively important for us to get more kids and families engaged in the game," said Rob Zepp, manager, special projects for the NHLPA who made his NHL debut at 33 years old by making 25 saves for the Philadelphia Flyers in a 4-3 win at the Winnipeg Jets on Dec. 21, 2014. "For us, at the end of the day, that means active participation on the ice versus a different form of participation, whether it be ball hockey, street hockey, floor hockey, e-gaming. Any way that they can get interested in our sport, in the players, in the clubs, is great for us."
It became great for Josie Palmateer after she discovered a program that uncovered a desire for her reluctant 6-year-old daughter, Ruby, to parlay her love of hockey into participation on the ice.
Hockey is in the Palmateer bloodline. Josie's husband Danny Palmateer is a youth coach whose uncle, Mike Palmateer, is a retired NHL goalie who played for the Toronto Maple Leafs and Washington Capitals from 1976 to 1984. Ruby first tried hockey at age 4 but quit because she didn't like the early-morning sessions or wearing her brother's hand-me-down equipment.
A year or two later, Josie was introduced to First Shift, which presented afternoon practice times once a week and affordable, properly fitted gear. It was a turning point for Ruby and the Palmateer family.