The NHL will select 25 young hockey fans from across the U.S. and Canada for NHL Power Players™ based on creative ideas they want to share with the NHL as it relates to their local communities, the sport as a whole, social media and fan-driven content. Candidates will go through a three-part interview process with the League to be selected.
This select group of youth advisors will participate in meetings conducted remotely throughout the year (via phone, general internet access and Zoom) to provide honest and impartial suggestions and opinions to the NHL on various topics including marketing of the game, community engagement, rules of play, events and social media content. Participants will serve as an advisor for one season and help increase fandom amongst fans 17 and under.
"NHL Power Players deliver key insights, creative ideas and honest feedback to the NHL. We are delighted to open the application process for a third consecutive year as we continue engaging with youth across the United States and Canada.," said Heidi Browning, NHL Senior Executive Vice President & Chief Marketing Officer. "We look forward to finding the next class of NHL Power Players - young fans, who are passionate about hockey and knowledgeable about the game, but even more passionate about how we grow our sport now and in the future."
To be eligible to apply for NHL Power Players™, you must:
\Be between the ages of 13-17 years old living in the U.S. or Canada
\Be open, honest and willing to share your ideas with the NHL and your peers
\Have access to internet and social media platforms; E-mail, Instagram, Facebook, Twitter, Zoom (not required, but a plus); and
\Have a passion for hockey.
NHL Power Players™ will have the opportunity to be featured in League marketing (i.e., NHL Social™ content), and receive exclusive NHL Power Players™ merchandise and a certificate of completion. Participants chosen for NHL Power Players™ will be announced in advance of the 2021-22 NHL season.