The new generation of NHL stars is emerging stamping their playing and personal style all over the season. And it's all happening as the Ovechkin/Crosby generation of players is obviously still highly effective.
The question is a simple one: Has there ever been a time like this in hockey? That's the focus of the newest spot in NHL's "
The Next Golden Era Is Now
" ad campaign.
NHL Golden Era
The 30-second ad stars with some smooth moves from Colorado Avalanche forward Nathan MacKinnon and St. Louis Blues forward Jordan Kyrou. Mathew Barzal and Auston Matthews are shown in various media campaigns. Then it's right to Anaheim Ducks forward Trevor Zegras and his eye-popping "Michigan" goal influencing the next generation of youth hockey players.
The clip also features Ovechkin's branded cereal and even manages to playfully roast Gritty, the popular Philadelphia Flyers mascot.
"It's a special time for hockey fans," said Casey Hall, NHL Senior Vice President of Marketing & Consumer Insights. "The speed, skill and creativity of today's game has never been more entertaining to watch. With highlights from Connor McDavid, Auston Matthews, Cale Makar and so many others - the 'play of the year' is happening twice a night. But when you're right in the middle of an era, it can be hard to recognize just how special it is. We hope this campaign helps all fans appreciate the moment."
