SAP, a corporate sponsor of the NHL, will help transition the data from Sportvision to the broadcasts. The League and SAP will incorporate the data into postgame editorial content on the NHL's World Cup of Hockey website.
Sportvision is responsible for some of the leading technologies in other sports, such as the first-down graphic line in football broadcasts and the "K-Zone" that shows the virtual strike zone in baseball telecasts.
The NHL worked with Sportvision on player and puck tracking during the 2015 All-Star Weekend in Columbus. The expansion of its relationship into the World Cup will allow the League to experiment with the technology before it considers incorporating it on a full-time basis, Commissioner Bettman said.
"What's really great about using the technology in this tournament is it's two weeks, it's in one place and it really gives us an opportunity to test it before we have to decide whether or not we're going to unleash it on 1,230 regular-season games (and) if you include the outdoor games, more than 30 different venues," Commissioner Bettman said.
Steve McArdle, NHL executive vice president of digital media and strategic planning, said the use of tracking technology in the World Cup will be similar to what the League and Sportvision did in Columbus during All-Star Weekend. However, he said the scale of the World Cup will give the League a better read on the potential positives and negatives of the technology.
"These are competitive, repeatable situations where we're going to take a hard look at the system, a hard look at the data that comes off of it, and really understand at a scalable level what it means to deploy this night after night after night, multiple times a day in this situation," McArdle said.