"I think it's great because it identifies the personality of the goaltender," said television analyst Darren Pang, a former NHL goalie. "And if he is creative and wants to bring out that personality, I see no reason why that would be anything but great, as long as you aren't putting a magnifying glass of, 'Hey, look at me,' because it's such a team sport. But most goalies do it right."
Custom equipment for special events is not entirely new, but the evolving technology, on display with the Bauer equipment used by Lundqvist, is taking it to another level. The ability to digitally print almost anything onto pads and gloves has allowed the complexity of the designs to increase dramatically.
Look no further than Lundqvist this season. His current pads feature the Statue of Liberty and New York skyline. His Winter Classic pads incorporate the logo of the New York Mets because their ballpark, Citi Field, is hosting the game against the Sabres on Monday (1 p.m. ET; NBC, SN, TVA Sports, NHL.TV).
"I feel like now is the time we take the design to another level because of the print technique that's being used," Lundqvist wrote on Instagram when his first set debuted July 31.