Nine months after reaching the Eastern Conference Final against the Pittsburgh Penguins, the Senators (19-26-9) are 29th in the NHL standings with 47 points. As such, they will be one of the few sellers in what clearly is a buyer's market.
The players know it too.
"It's part of the business we're in, part of the hockey nature," Hoffman said. "If we didn't want to be in situations like that, we could have picked a different profession.
"This is the life we chose. And we know that when a team puts itself in a position like we have, these are the things that go along with it. So, we as professionals have to handle it the best way we can."
Hoffman, 28, is a commodity any goal-starved team covets; a left wing with a lethal shot who scored 27, 29 and 26 goals in the three seasons leading up to 2017-18. Like many of his teammates, his production has slipped this season (15 goals in 54 games).
"These days, everyone that follows sports knows what's happening, especially hockey in (Canada)," he said of the rumors. "Twitter, Instagram … it's impossible to get away from. You just can't let it affect your performance.
"For sure, I'd like to stay. This is where I started. You build friendships, relationships within the organization and around the arena.
"This is where I want to be and where I want to play."
Given Dorion's vow of change, it won't be Hoffman's choice. In the process, he and his teammates will be hearing plenty of speculation in the next three weeks.
It's part of being in Canada. Just ask Senators center Matt Duchene.
Having requested a trade from the Colorado Avalanche last season, Duchene, 27, didn't hear many rumors in Denver. That changed when he went to his lakeside residence just north of his hometown of Haliburton, Ontario, during the summer.
"I'd be watching Blue Jays highlights on TV and boom, there'd be something about me on there," he said. "I'd be like, 'Holy (cow)!' It's tough."