The NHL and NHLPA use the third-party provider EverFi, which works directly with local schools to organize these events. The Future Goals program encourages kids to use hockey as a tool to present opportunities to get involved with sports, not only as a player but potentially behind the scenes in a multifaceted industry.
"I think the opportunity for Max and Alex to come today and spend time with 250-300 kids, expose them to hockey, interact with them directly, all underneath the future goals banner, using STEM and hockey, it's great," said Ryan Parker, manager of corporate communications at the NHLPA. "Our players really value giving back in ways like that, interacting with school-aged kids and expose them to a game they love that's given them so much and hopefully give these kids an opportunity to fall in love with the game, learn some new stuff and have fun doing it."