Bowman said pressure is "nothing concrete, it's just what people perceive."
"We can't control what other people are thinking or saying. We just have to stay focused on how we try to improve our team," he said. "We all want to do well and this is why we do this. We're part of the Blackhawks because we want to win. Everybody, from the front office to coaches to players, there's no other thing we want other than to be successful. The expectations are there, and understandably so.
"But it's not something you sit and talk about or fixate on. Because at the end of the day, when you perform well, that other stuff all takes care of itself."
In 10 seasons with the Blackhawks, Quenneville is 446-243-93 and won the Stanley Cup in 2010, 2013 and 2015. He's the second-winningest coach in NHL history (884-526-134 with 77 ties also coaching the St. Louis Blues and Colorado Avalanche) behind Scotty Bowman (1244-573-10 with 314 ties).
There will be pressure this season, but Quenneville, who turns 60 on Sept. 15, said he is too focused on getting results to pay attention to it.
"As a coach, you're in the winning business. That's what you're here for and that's what you want to do," he said. "I think everybody has the same motivation to win and the final results are being a playoff team and trying to be champions. That's where we're at."