The Red Wings traded Lindsay to the Chicago Blackhawks in 1957 as he fought to found the NHL Players' Association. Berenson said one reason the St. Louis Blues traded him to the Red Wings in 1971 was because he wouldn't resign as president of the NHLPA. By coincidence, Berenson wore No. 7 in Detroit as Lindsay did.
"We had a lot on common, more than just No. 7," Berenson said. "We always hit it off. I wanted to get his autograph the first time I met him, because I'd read about him before I ever came to Michigan."
Lindsay was not employed by the Red Wings in the early 1970s. Still, he was often at Olympia Stadium.
"He came down and took his vitamins and rode the bike and lifted weights, and he interacted with the players and whoever was the coach," Berenson said. "He had a nice comfortable role in the organization without being official."
Berenson later became the coach at the University of Michigan. Once, he invited Lindsay to speak to the team. He told the players the award for most outstanding player as voted by the NHLPA was named for Lindsay.
"Well, that got their attention," Berenson said. "Ted loved to talk about hockey and life and school, and he applauded the fact they were going to school and they wanted to be hockey players. And at the end, he said, 'And remember one thing: Always be on time.'
"About a month later, I said, 'You remember that old player that we had come in and talk to our team?' 'Oh, yeah. Ted Lindsay.' And they'd all looked him up. They'd Googled him. 'What do you remember about his talk?' 'Always be on time.' Sometimes it's not the first thing you say; it's the last thing you say."
Berenson said he ran into Lindsay at all kinds of hockey banquets and charity events, and Lindsay was always humble and respectful.
"You would never know that he was the giant of a player when you met him off the ice," Berenson said.