"I love the story of McDonald's," he said. "I love the story of Wendy's. I'm good friends with the owner of Canes. I wanted to create my own story."
The restaurant is franchising, with hopes to reach farther than the entrepreneur's 7-foot-1 frame. For the first few years, O'Neal said he focused on the Las Vegas and Glendale locations, hammering out the kinks before starting to franchise.
Now, Big Chicken sits near the Big Apple.
The New Jersey native's restaurant is in section 206 of UBS Arena.
O'Neal admitted he doesn't know all the rules of the game but enjoys watching hockey on T.V. What he applauds about UBS Arena is the experience it offers New York fans.
"It's not only a building, it's a destination," he said. "When I started playing, there were hot dogs, popcorn, some Jujyfruits, soda, water and then you're done. Now, it's pizza, beer, parties, you can walk around, go to concerts and all that. I just wanted to give [the fans] something different. I've never seen a chicken sandwich in an arena."
O'Neal's Inside the NBA co-analyst and friend Charles Barkley, however, is an avid hockey fan. Barkley has his own namesake of a sandwich on the Big Chicken menu. With fried chicken, mac and cheese, crispy fried onions and roasted garlic BBQ aioli, O'Neal said it only takes him two bites to finish, "the sloppiest sandwich in the world."
A sandwich special to UBS Arena -- The Islander -- has fried chicken, ranch, cream cheese and pickles on a blue and orange colored plain bagel. Big Chicken also has a big cookie that's the same diameter as a basketball.