Thankfully, they have a lot of help in that department. Whether it's graphic designers coming up with a new look within hours of a trade, equipment company reps starting the process of manufacturing the gear the same day, or NHL equipment managers finding ways to temporarily cover up old gear, a lot goes into helping them fit in.
Make no mistake, it matters to most goalies that they look the part.
"Just to look like you belong," said Louis Domingue, who was traded by the New Jersey Devils to the Vancouver Canucks prior to the 2020 NHL Trade Deadline on Monday, and worried how his existing red-and-black gear would fit with his new team's blue-and-green color scheme. "It would have been like going out to dinner and looking like a Christmas tree if you had green, red and black on. You'd look a little bit like you don't know what you're doing."
Fortunately for Domingue, there was a nearby alternative because he joined the Canucks in Montreal, where he lives in the offseason and was storing white-and-blue gear from playing for the Tampa Bay Lightning last season. He asked his dad to bring it to the hotel before his first morning skate.
"You could call it a match made in heaven," Domingue said, adding that matching gear wouldn't have been possible if he joined the Canucks in any other city. "I was lucky."
Goalies who aren't as lucky rely on others to help them match as soon as possible.
Within a half hour of being traded by the Chicago Blackhawks to the Vegas Golden Knights on Monday, Robin Lehner heard from Chris Joswiak, pro services representative from Brian's Custom Sports, the company that makes Lehner's pads and gloves. They chatted about preferences for his new Vegas gear, and Joswiak worked with independent graphic designer Brennan Rudd to come up with eight to 10 options. By the end of the day, after some back-and-forth edits, Lehner posted his preference to his Twitter account with a "yay or nay" caption, and by 6 a.m. Tuesday, the materials were being cut and sewn at the factory in Ontario.