The expansion team is going to great lengths to connect with fans and create new ones.
The Golden Knights plan to be active in the Las Vegas community. But owner Bill Foley wants to establish them as the team of the western Rockies, and their local TV territory extends to Idaho, Montana, Wyoming, Utah and parts of Arizona and California.
During the season, there won't be time to reach out to these places. So they're doing it this week with the Vegas Golden Knights Road Trip, a bus tour through Idaho, Montana and Utah featuring events and appearances by Foley, coach Gerard Gallant and players.
"I think it's a great idea," Pickard said. "We've got a big geographical fan base here, going from Vegas all the way up to Idaho, so it's nice to gather up a good group of fans and spread the word about us playing hockey starting in October.
"They're going to be watching our games every night, so they're going to make connections with us. So it's nice to start that early."
Staffers piled into the bus in Las Vegas on Monday and rode 13 hours to Idaho Falls, Idaho. They woke up Tuesday and rode seven more hours to Coeur d'Alene, best known in hockey terms as the summer home of Wayne Gretzky and the birthplace of the Gretzky Hockey School.
They stopped at a hotel for Pickard, who flew in from his home in Winnipeg just for this, and arrived at the rink about 3:30 p.m. PT. Within minutes, staffers had inflated a huge Golden Knights jersey outside the front door, set up a merchandise table in the lobby, put up temporary logos all over the place, and hung a permanent banner near the ice, planting their flag. They will plant one at each stop.