HELSINKI / NEW YORK - Veikkaus today announced it has entered into an agreement to become an Official Sportsbook of the National Hockey League (NHL) in Finland. As part of the partnership, Veikkaus will have access to tailored hockey content designed to provide each customer an enhanced and authentic experience.
Veikkaus becomes an official sportsbook of the NHL in Finland
"The NHL is one of Veikkaus Betting's most popular offerings. By officially partnering with the NHL, we will be able to bring more content from the world's highest-level hockey league to our channels in the future," Veikkaus' relationship manager Tuomo Torkkola says.
"We are thrilled to partner with Veikkaus to deliver premium NHL content that hockey fans in Finland crave," said Joseph Stravato, NHL Director, Business Development. "This partnership is one of the many ways in which we work to superserve NHL fans in Finland and grow our international fan base."
"Finns play big and visible roles in several NHL clubs, which interests our customers. Ice hockey is a very important sport for Veikkaus, and this collaboration expands our comprehensive ice hockey offerings even further. The NHL is a meaningful league with a number of Finnish stars for many of Veikkaus' customers," concludes Torkkola.
As part of the agreement, which includes the remainder of the current NHL season and the upcoming 2023-24 season, Veikkaus' channels will receive unique and engaging NHL content. In addition, the NHL will integrate Veikkaus into content designed specifically for Finnish fans on
NHL.com/FI
. VeikkausTV will allow its customers to watch and play along with live broadcasts of regular-season and postseason games, including the Stanley Cup Playoffs.
About Veikkaus
Veikkaus Oy started its operations at the beginning of 2017, as the Finnish gaming system was reformed and the previous three operators Fintoto, Finland's Slot Machine Association (RAY), and Veikkaus merged into a single gaming company owned by the Finnish State. The Finnish system is based on the exclusive right principle, with the purpose of operating games responsibly and mitigating the possible risks involved in gambling. The system secures the legal protection of those engaging in gambling and prevents gambling-related fraud.
Veikkaus operates all the gambling games that are offered in Finland. The games fall into three major categories: Lucky Games, Slot Machines and Instant Games, and Skill Games.
For the benefit of society: Veikkaus' revenue is used for the benefit of Finnish society in its entirety. Veikkaus' beneficiaries are active in the fields of culture, sports, science, and youth work, social welfare and health, and the equine industry. The funds are distributed to the beneficiaries by the relevant ministries.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League's international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports - the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including ESPN, WBD Sports and NHL Network in the U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordics, Baltics, and Poland; YLE in Finland; Nova in Czech Republic and Slovakia; Sky Sports and ProSieben in Germany; MySports in Switzerland; and CCTV5+ in China; and reaches fans worldwide with games available to stream in every country. Fans are engaged across the League's digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League's inception, powered by SAP. NHL Original Productions and NHL Studios produce compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL's social and digital platforms.
The NHL is committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL's Hockey Is For Everyone™ initiative reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is expanding access and opportunity for people of all backgrounds and abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested more than $100 million in youth hockey and grassroots programs, with a commitment to invest an additional $5 million for diversity and inclusion programs over the next year.
