Gretzky, the NHL all-time leader in goals (894), assists (1,963) and points (2,857), will visit Beijing, Shenzhen and Shanghai from Sept. 12-18.
"To now have him part of the growth of hockey in China in the buildup to the 2022 [Beijing] Olympics will promote interest and participation in the sport, especially among young people," Ao Meng, Kunlun's executive director, told China Daily.
It's the second straight year the NHL will visit China. The Los Angeles Kings and Vancouver Canucks played two preseason games last September, one in Shanghai and the other in Beijing.
"Good on the NHL for realizing [the game is increasingly popular in China] and they've stepped in," Gretzky said. "They were over there last year and they're really trying to put a bit of an imprint of our game and our sport in China, and it just helps make our game bigger."