. October's Very Own is the clothing line of rap superstar and Toronto native Drake.
The team-up was the pinnacle of Canadian cool.
Drake, among the world's best-selling artists in the world today and winner of four Grammy Awards, has parlayed his music career into a successful fashion line, worth about $50 million.
Gretzky, of course, is the NHL's career leader in goals, assists and points and won four Stanley Cup championships as a member of the Edmonton Oilers.
Gretzky's modeling debut for OVO got nearly 105,000 likes making it the brand's most liked post in over a month.
