NHL and adidas Unveil New Uniforms for 2017-18 Season

At the forefront of innovation, design and craftsmanship, the new ADIZERO Authentic NHL jersey takes the hockey uniform system and hockey jersey silhouette to the next level by redefining fit, feel and lightweight construction.

While the iconic Oilers logo design remains untouched, the jersey was designed to reflect a more modern look that's consistent with the injection of youth and energy in the franchise. Oilers Entertainment Group (OEG) announced at the start of the 2017 Stanley Cup Playoffs that the Oilers would shift the team's home jersey base colour from blue to orange. Additionally, the colour of orange was brightened, and the blue was shifted to more of a navy to further accentuate the orange. The Oilers road jersey base colour will remain white, with the brightened orange and navy blue trim.
"We heard loud and clear from our fans that they loved the orange jersey we wore for special nights during the Farewell Rexall Place and Inaugural Season at Rogers Place," said Oilers Entertainment Group CEO & Vice Chair Bob Nicholson. "We are incredibly pleased with the look of our new home jersey as it is rooted in the great history and tradition of the franchise, while also taking on a more modern look and feel, consistent with the optimism and energy of the team and our fans."
"Specifically created for elite performance, we've designed the ADIZERO Authentic NHL jerseys to deliver advanced innovation and technical design for the world's best hockey players," said Dan Near, Head of adidas Hockey. "We build products for the creator athlete. Our mission is to help athletes perform better and we look forward to making our on-ice debut this season with the new Lighter, Cooler, and Stronger adidas Hockey ADIZERO Authentic NHL jerseys."
"We're excited for the fans and players to see the innovation and performance features that adidas put into creating the new jerseys," said Brian Jennings, NHL Chief Brand Officer & Executive Vice President. "To play at their highest levels, the game's greatest players require the best technology and design available, and these adidas jerseys set a new benchmark for performance gear."
"Adidas is a brand recognized worldwide for innovation and technology investment, creating constant innovation in high performance apparel," said NHLPA Chief of Global Business Strategies, Sandra Monteiro. "The Players are excited to partner with adidas, creating a new milestone in hockey apparel, bringing edge, innovation and premium design to the game, specifically focused on their performance."
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The new Oilers orange, home jersey will be on display at the Oilers Locker Room Sale at Rogers Place on Saturday, June 24. Guests attending the Locker Room Sale between 11:00 AM and 2:00 PM will have the first opportunity to pre-order the new home jerseys. Beginning June 25, the jerseys will be available for in-person pre-orders at The Oilers Store in Kingsway Mall.
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines. adidas has marketing agreements with the National Hockey League (NHL), National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), Major League Soccer (MLS) and Major League Lacrosse (MLL).
About the NHL
The National Hockey League (NHL®), founded in 1917, is celebrating its Centennial anniversary in 2017.
The year-long celebration pays tribute to 100 years of NHL hockey by honoring the past, commemorating the present, and celebrating its future. In 2017 the League is also celebrating 125 years of the most revered trophy in professional sports - the Stanley Cup®. Comprised of 31 Member Clubs, the NHL is represented by players from more than 20 countries across team rosters. Each year, the NHL entertains hundreds of millions of fans around the world. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN in the U.S., Sportsnet and TVA in Canada, and Viasat in the Nordic Region. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League's digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™, and on NHL.com, available in eight languages and featuring an enhanced statistics platform powered by SAP, providing the definitive destination for hockey analytics. The NHL is committed to giving back to the community through programs including: Hockey is for Everyone™ which supports nonprofit youth hockey organizations across North America; Hockey Fights Cancer™ which raises money and awareness for hockey's most important fight; NHL Green™ which is committed to the pursuit of sustainable business practices; and a partnership with the You Can Play Project, which is committed to supporting the LGBT community and fighting homophobia in sports. For more information, visit NHL.com.