To celebrate the new jersey patch, all fans in attendance at the April 21st game versus the Boston Bruins will receive a replica black jersey t-shirt featuring the new logo compliments of Highmark.
Highmark will be the first-ever partner to have its logo featured on a Penguins game jersey in the NHL's first season of its jersey advertising program. The Highmark Blue Cross Blue Shield logo will be worn for all pre-season, regular-season and postseason home games in which the team wears its black home jerseys.
"The Pittsburgh Penguins are a key part of the fabric of this community. Their victories occur on and off the ice as they are also champions of education, wellness, and public service. Highmark is proud to team up with the Penguins and believe this partnership is an investment for the community. We are looking forward to seeing the Highmark Blue Cross Blue Shield logo on the front of the Penguins home jerseys," said Tom Doran, executive vice president and chief operating officer for Highmark Inc.
The 3 x 3.5-inch patch will be located in the upper right chest area of the jersey and includes the Highmark name with the Blue Cross Blue Shield logos.
"As a founding partner of the Penguins, Highmark has been a part of our success both on the ice and in the community," said David Morehouse, president and CEO of the team. "Stitching the Highmark logo to our home jerseys is a testament to our long-term partnership and an opportunity to showcase this Pittsburgh brand to millions of viewers and social media followers across the world - and especially our fans in attendance at home games at PPG Paints Arena."
The NHL's jersey advertising program permits up to two jersey sponsors per team when separate sponsors appear on home and away jerseys, beginning with the '22-23 season. The Penguins will announce an away jersey partner at a later date.
