"We are proud to work with our partners at Covestro and Carnegie Mellon to use the power of sports, materials science, and innovation to help make our game safer and more enjoyable for our players and fans" said Penguins President of Business Operations Kevin Acklin. "Together, we developed hockey dasher boards and helmets that promote better player safety, and we thank the National Hockey League for recognizing our creative Penguins staff and our partners who worked hard to make this a success."
The Penguins and Covestro began their partnership in 2018, and will be heading into the sixth year of their "Rethink the Rink" program. In each year of the program, Carnegie Mellon University students collaborate with Covestro engineers and Penguins experts to conceptualize innovative safety solutions for rinks and player equipment in a week-long activation.
Past years of the Penguins and Covestro's "Rethink the Rink" program feature success stories including the enhanced dasher board that is now commercialized through Athletica, as well as a goalie mask prototype that is in the development phase with Bauer Hockey.
This is the Penguins' second 'Stanley' for sponsorship activation after winning their first award at the 2018 NHL Club Business Awards for the "Golden Ticket" and "Penguins Passport" promotions in 2016-17 and '17-18, respectively.
