The Nashville Predators looked to further solidify their visual identity within the league by placing more emphasis on their signature Gold color. To that end the adidas design team worked with The Nashville Predators on both the home and away uniforms to simplify them, and use the signature Gold in a bolder and more prevalent way. In addition, the sleeve numbers have been adjusted to include the same six-string graphic motif as the current back numbers.
Additionally, the home uniform now features the "M" ligature first launched in the 2016 NHL Stadium Series.
"The innovative, new adidas jersey's design reflects the overwhelming fan feedback received from Citizens of Smashville - they want more Gold," Predators President and CEO Sean Henry said. "We can't wait to see Bridgestone Arena full of these jerseys as we build on our run to the 2017 Stanley Cup Final and chase the ultimate prize in 2017-18."
"Specifically created for elite performance, we've designed the ADIZERO Authentic NHL jerseys to deliver advanced innovation and technical design for the world's best hockey players," said Dan Near, Head of adidas Hockey. "We build products for the creator athlete. Our mission is to help athletes perform better and we look forward to making our on-ice debut this season with the new Lighter, Cooler, and Stronger adidas Hockey ADIZERO Authentic NHL jerseys."
"We're excited for the fans and players to see the innovation and performance features that adidas put into creating the new jerseys," said Brian Jennings, NHL Chief Brand Officer & Executive Vice President. "To play at their highest levels, the game's greatest players require the best technology and design available, and these adidas jerseys set a new benchmark for performance gear."
"Adidas is a brand recognized worldwide for innovation and technology investment, creating constant innovation in high performance apparel," said NHLPA Chief of Global Business Strategies, Sandra Monteiro. "The Players are excited to partner with adidas, creating a new milestone in hockey apparel, bringing edge, innovation and premium design to the game, specifically focused on their performance."
