"The Tennessee Education Lottery has raised more than $5.5 billion for education in Tennessee, and raising awareness and generating excitement about our games and specific play features are critical to that effort," Lottery President and CEO Rebecca Paul Hargrove said. "Our partnership with the Nashville Predators specifically has allowed us to increase awareness of Powerball's Power Play feature."
Anytime the Preds are about to head on the man advantage at home, Predators Public Address Announcer Paul McCann let's everyone know the team is about to go on the "Powerball Power Play."
That announcement provides a win-win for the pair of strong, statewide brands, but in addition to the in-game elements, Tennessee Lottery customers also benefit from the relationship with the Predators in other ways.
"The partnership between the Predators and the Lottery is a significant opportunity to share and amplify messaging to our respective bases. When we roll out other Powerball promotions, the excitement built in part by our branded game action supports and heightens player awareness of new ways to win," Hargrove said. "That awareness plays out on a promotion such as the First Powerball Millionaire of the Year, which is running now through Oct. 26. Players can enter any Powerball ticket at
tnviprewards.com
, and a lucky player could become the first Powerball millionaire of the year."
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