SS&E, which was
formed to engage in operational and sales opportunities outside the four walls of Bridgestone Arena
, will manage sales endeavors for the APSU Governors' football, men's basketball, women's basketball, baseball and softball games and other similar events. Additionally, SS&E will be responsible for premium sales or other guest experiences, including but not limited to suites, patron enhancements, parking, hospitality areas, plaza activations and concession sales.
"Forging this partnership with SS&E is an exciting and innovative step for Austin Peay and its athletics department," said Austin Peay State University President Mike Licari. "As this relationship grows and evolves, I believe we will improve our market presence and penetration, and increase the visibility of the Austin Peay brand. SS&E continues to be a great team to work with and I am particularly proud of Gerald Harrison and his team for their leadership and vision. I am excited that Smashville supports Stacheville."
In addition to serving as the exclusive third-party ticket, premium and sponsorship sales agency for APSU Athletics, SS&E will also be charged with the responsibility of providing marketing and promotional support for such sales endeavors. Promotional assets may include social media, website, email or other marketing advertisements and media placements.
"Today's announcement is transformational for Austin Peay Athletics as we partner with Sabertooth Sports and Entertainment," said Austin Peay Director of Athletics Gerald Harrison. "This partnership represents a unique, progressive partnership between two great brands. It is an opportunity for our university and athletics department to strengthen and grow our brand and increase our revenue streams and corporate sponsorships. Sean Henry and the entire SS&E team are unbelievable at what they do, but beyond that, they are great people to work with as we build and grow this Smashville-Stacheville partnership."
Although not an element of this agreement with APSU, on May 4 it was announced that
SS&E executed a multi-year naming rights agreement on behalf of the Montgomery County Event Center in Clarksville, Tenn
., with Clarksville-based F&M Bank. The venue, which is now known as F&M Bank Arena, will serve as the home of Austin Peay State University's men's and women's basketball teams. Construction continues at F&M Bank Arena's downtown location of First Street and College Street in Clarksville. Ground broke on the facility in November 2020, and the venue is scheduled to open during the 2022-23 season under SS&E management.
In addition to housing APSU's basketball programs, F&M Bank Arena will also contain luxury suites, premium seating, private hospitality space, party rooms and common areas that will have full access to the arena bowl. In addition to the facility's main, flexible event space, the multi-level venue will feature a separate sheet of ice that will be used for youth and adult hockey leagues as well as figure skating, allowing the Predators to continue their mission to expose and grow hockey to more Middle Tennessee residents. The venue will hold approximately 6,000 fans for concerts; 5,500 for basketball games; and 5,000 for hockey games.