Reverse Retro: Lock in the Look

The New York Rangers adidas Reverse Retro ADIZERO Authentic Jersey is available now at shop.msg.com.
Ahead of the 2020-21 season, adidas worked closely with the NHL and each team to design a Reverse Retro jersey representing unique and historical moments in each club's history, while refreshing the color and design combination for an all-new presentation.
The adidas Reverse Retro program creates a new formula to showcase the passion of the fans. The overarching design theme during adidas' two-year-long process was to mine each team's jersey archive and team colors, remixing them to create something new and never seen before. With that in mind, adidas created uniquely distinct and desirable jerseys that incorporated inverted team colors.
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"Hockey fans love retro jerseys and Reverse Retro is a great opportunity for adidas to work closely with the NHL and all 31 teams to bring back a design from a meaningful point in team history with a unique twist," said Dan Near, Senior Director at adidas Hockey. "Our goal from day one has been to work with the NHL and all of the teams to bring creativity, innovation, and energy to the sport with all that we do. What better way to do that than to bring together the nostalgia of historical moments in each team's history with something new via designs that have never been seen before in the sport."