The Sabres have progressively done that since last season began - by creating memories in big games (think RJ Night and last season's finale), by delivering on their objective to create an entertaining product (they lead the NHL in goals), and by their involvement in the community.
The latest piece of evidence arrived Saturday in the form of a raucous, sellout crowd that arrived ready to greet a Sabres team that had won seven of its last eight games.
They went home with another memory. Rasmus Dahlin scored the tying goal with 2:24 remaining, then assisted on Victor Olofsson's overtime winner to complete a five-point night in Buffalo's thrilling 6-5 victory over the Minnesota Wild inside KeyBank Center.
Dahlin was asked afterward to reflect on the crowd and what the sellout meant.
"I get chills every time I hear that stuff," Dahlin said. "… When they are loud, we just want to win more. We love our crowd. We love our fans."
Don Granato has told the story of being stuck in the parking lot outside KeyBank Center during his days as a scout with the Toronto Maple Leafs, which coincided with the Sabres' back-to-back Eastern Conference finalist runs in 2005-06 and 2006-07.
While other scouts left early to beat traffic, Granato stayed back. Still a hockey fan at heart, he couldn't pass up the chance to hear the passion from a crowd he knew loved the game as much as he did. He felt the same way Saturday.
"Even before the puck dropped, you could feel the passion," he said. "The nights like this are opportunities to make memories for hockey fans, for hockey people."
Granato pointed to one moment in particular, after Tage Thompson rocketed a one-timer for the Sabres' second goal of the night and Thompson's 31st of the season. An "MVP" chant ensued - a testament to Thompson's Hart-worthy numbers, yes, but also a rewarding moment for his teammates.
"That's engagement between the fans and our players, and they feel that," Granato said. "There's nothing that makes them more proud to know that their work and what they've worked for and care about working for is seen and felt."
These Sabres have exhibited their pride in Buffalo through their words and their actions. When the city was reeling from the devastating blizzard that hit during the holidays, they took it as a point of responsibility to treat the fans with a victory in their first game back. They won that night, 6-3.
They took ownership of their ability to provide a distraction again this past week following the hospitalization of Buffalo Bills safety Damar Hamlin, who suffered a cardiac arrest on the field last Monday. The Sabres showed up for their game in Washington the following night wearing "Love For Three" T-shirts and delivered a comeback win in overtime.