At Sharks Sports & Entertainment, we aspire to pioneer the future of sports and entertainment. We have transformed from delivering live sporting events to being a provider of cultural and entertainment experiences inspired by the local Bay Area community. Whether it’s taking the lead in diversity and inclusion, reinventing the sports business through technology, or melding art, sports & entertainment, we are making waves.

The mantra of Teal Together guides our organization. Teal Together represents more than just hockey – it’s bringing people together in work, play, and supporting our community. From engaging new audiences, creating authentic end-to-end experiences, or celebrating and increasing inclusion, we help create lasting positive memories.

Our Partnership Approach

Being pioneering and Teal Together extends to our partnership approach. We co-innovate with organizations rooted in shared values and beliefs, jointly moving our businesses and industries forward. By partnering with organizations with clear objectives, we can better align our efforts to create authentic relationships between our brands. Each partner campaign is tailored to that partner’s individual needs.

"SAP is always looking to redefine what a 'best run' partnership looks like and we are proud to join the Teal Inner Circle. Together with the Sharks we are excited to envision the future of sports and entertainment partnerships and the impact they can have on business, industry and our community."

Dan Fleetwood, Head of Americas Sponsorships, SAP

“We are proud to be a Teal Inner Circle member. Beyond the brand visibility, it's about shared purpose, community commitment, and long-term collaboration. We look forward to working with the San Jose Sharks and other members of the Teal Inner Circle to further deepen our relationships and memberships in the region.”

Todd Harris, CEO, Technology Credit Union

"We’re thrilled with our long-term relationship with the San Jose Sharks and Barracuda,” said Reyes Coca-Cola Bottling VP of Food Service & On Premise, Jill Petersen. “Sharks Sports and Entertainment exemplifies the true meaning of the term ‘partnership.’ They’ve provided thoughtful, ongoing opportunities to support our shared business and values."

Jill Petersen, VP of Food Service & On-Premise, Coca-Cola

“Our partnership with the Sharks gives their team the data infrastructure they need to reach out and build connections with all of their fans, wherever they are.”

Gabie Boko, CMO, NetApp

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Our Portfolio

Sharks Sports & Entertainment is home to multiple properties, each of which has unique value for different partner objectives. Learn more about each below:
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