The 7-Eleven logo will be featured on the left and right side of each helmet of all Dallas Stars skaters for regular season and postseason road games in 2021-22. The 3.69 inch by 0.75 inch decal will be highly visible and provide prominent brand recognition on Stars broadcasts, both locally and nationally, and across a variety of digital media platforms.
"We are thrilled to expand upon our partnership with 7-Eleven," said Alberts. "We're honored to be partnered with a global company based here in DFW that places the highest value on the consumer experience and is aligned with the core values of our organization. The Stars and 7-Eleven have a long history of working together, and we look forward to a relationship that continues to help drive mutual brand awareness."
The addition of the brand mark on the team's road helmet is an expansion of a long-standing partnership between the two North Texas-based companies. 7-Eleven's brand can be seen across multiple facets of the Dallas Stars, including in-arena signage, social media sponsorship and the team's community initiatives.
"7-Eleven has supported the Dallas Stars for several years, and we're proud to expand our relationship for the upcoming NHL season," said DePinto. "We look forward to offering hockey fans their favorite 7-Eleven drinks, snacks and gameday essentials for purchase in stores or delivered wherever they're watching the game via 7-Eleven delivery through the 7NOW app."
About 7 Eleven, Inc.
7 Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7 Eleven operates, franchises and/or licenses more than 77,000 stores in 17 countries and regions, including nearly 16,000 in North America. 7 Eleven, Inc. operates
Speedway
®,
Stripes
®,
Laredo Taco Company
® and
Raise the Roost
® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7 Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7 Eleven offers customers industry-leading private brand products under the 7-Select™ brand including healthy options, decadent treats and everyday favorites at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® loyalty program with 50 million members, place an order in the 7NOW® delivery app in over 2,000 cities, or rely on 7 Eleven for bill payment service, self-service lockers and other convenient services. Find out more online at
7-Eleven.com
, via the 7Rewards customer loyalty platform on the 7 Eleven mobile app, or on social media at
Facebook
,
