Stars, American Airlines Center, PNC Bank announce multi-year partnership

DALLAS --The Dallas Stars and American Airlines Center today announced a multi-year agreement that will make PNC Bank an Official Partner of the Dallas Stars and the American Airlines Center. The partnership also includes exclusive naming rights and branding opportunities within PNC Plaza, formerly known as Victory Plaza, outside of American Airlines Center.

"PNC Bank is an acknowledged national leader in financial services and a dedicated member of the North Texas community," Dallas Stars President and CEO Brad Alberts said. "This relationship brings together three established organizations that are deeply committed to serving their respective audiences and community as a whole. We have been building towards this expansive partnership with PNC Bank for well over a year and are excited to have them as an official partner of both The Dallas Stars and American Airlines Center."

PNC Plaza is located just south of American Airlines Center, and is utilized for watching parties, press conferences, concerts, private events, as well as major NHL events such as the 2018 NHL Draft. With the ability to host 3,000 people, PNC Plaza allows for a multitude of enjoyable events for all ages and capacities. It includes a variety of businesses including The Hangar, a retail shopping experience for Stars fans, Cumulus Media, which houses Sports Radio 96.7/1310 The Ticket (The Ticket), the Stars flagship radio affiliate, WFAA, as well as restaurants such as Hero and Shooters.
PNC formally expanded its regional business model into North Texas in 2016, and over the last four years has strategically added lines of business and community resources to better serve the market. Most recently, PNC has opened a collection of consumer banking locations -- called Solution Centers -- across the region with plans to open its flagship Solution Center in the Victory Park area in 2021. Additionally, PNC recently announced a definitive agreement to acquire BBVA USA Bancshares, Inc., including its U.S. banking subsidiary, BBVA USA. The acquisition will significantly accelerate PNC's national expansion strategy, making PNC a top-five U.S. bank with a leading coast-to-coast franchise. Following completion of the acquisition, which is expected to occur mid-2021, PNC will hold the No. 4 deposit market share rank in the state of Texas.
"As we continue PNC's strategic expansion across Texas, we are proud to be partnering with the beloved Dallas Stars franchise and American Airlines Center, a first-class event facility in the heart of the city," said Brendan McGuire, PNC regional president and head of Corporate Banking for North Texas. "This multi-year relationship allows us to engage with our clients and prospective clients in more targeted, meaningful ways - virtually and in-person - and provides the perfect opportunity to distinguish the PNC brand with Stars fans and event and concert-goers, further strengthening our presence in North Texas."

In addition, PNC will also be the presenting partner of all Dallas Stars "Party on the PNC Plaza" pregame events, serve as the presenting partner of the Dallas Stars radio broadcasts on The Ticket, and the presenting partner of all Game Day content on DallasStars.com alongside numerous other media, sponsorship and entertainment assets with both organizations.
"We are very proud to be a part of this exciting new partnership with PNC Bank," Dave Brown, COO & general manager of American Airlines Center said. "The PNC Plaza will host countless guests in the coming years. From special events and concerts to Dallas Stars watch parties, PNC Plaza will be a place where great memories are made."

About PNC Bank

PNC Bank, N.A., is a member of The PNC Financial Services Group, Inc. (NYSE: PNC). PNC is one of the largest diversified financial services institutions in the United States, organized around its customers and communities for strong relationships and local delivery of retail and business banking including a full range of lending products; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management. For information about PNC,
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