As part of the NHL's Hockey Is For Everyone initiative, Seguin was selected as the club's ambassador due to his engagement off the ice in humanitarian work which positively impacts a diverse, marginalized or underserved population. The forward used his platform as an NHL player to help diverse groups connect to the game through his work with Seguin Stars and the Dallas Stars Foundation. In his fifth season with Dallas, his work off the ice has benefited such programs as Boys and Girls Club of Collin County, After School All-Stars, Big Brothers Big Sisters and the Southwest Wheelchair Athletic Association.
At select games throughout the 2017-18 campaign, Seguin donated a suite complete with food to various local organizations and met with the attendees after each game. Additionally, he was featured in a public service announcement forUnited Way of Metropolitan Dallas for their Unite With Troy capital campaign and took part in the Dallas Stars Foundation calendar for the third consecutive season.