"We're doing lots of business in Texas, so that's been good for us," Gaglardi said. "We're buying lots of land and looking at a lot of different opportunities, it's exciting. My mother is from here, we have so much family here, so it's got real meaning to me. It's an incredible market, and I know how fortunate I am to be here. It's worked out all very well for me."
Gaglardi, who grew up a fan of the Dallas Cowboys, said he's not surprised the Stars are having success. He said the plans to invigorate youth programs and introduce hockey to new customers has been a key. And he said that winning also helps bring new fans.
"It's always been a good sports market. There's a reason why maybe the most valuable sports franchise in the world is in Dallas," Gaglardi said in reference to the Cowboys. "It's always been there, and the market continues to grow and thrive. We see that at the grassroots level with our Children's Health rinks and our youth programs.
"It's exciting that our fan base is growing. The response to the Winter Classic and our playoffs season right now, it's been incredible."
And even with the loss in Game 7 last week in St. Louis, the excitement should continue to grow. The Stars saw the development of young players like Miro Heiskanen, Roope Hintz and Jason Dickinson in the playoffs, and have the ability to bring in even more youth next season.
"We feel good about where we are," Lites said. "We're building good momentum now, and I think we're in a place where it might be our time. The team is young, it's fun to watch, the atmosphere in the building is great, people are responding to us, and that's always good to see.
"I'm excited. I think everybody is."
This story was not subject to the approval of the National Hockey League or Dallas Stars Hockey Club.
Mike Heikais a Senior Staff Writer for DallasStars.com and has covered the Stars since 1994. Follow him on Twitter @MikeHeika, and listen to his podcast.