The NHL will select 25 young hockey fans from across the U.S. and Canada for NHL Power Players based on creative ideas they want to share with the NHL as it relates to their local communities, the sport in general, social media, and fan-driven content. Candidates will go through a multi-step application process with the League to be selected.
This group of youth advisors will participate in meetings conducted remotely throughout the year (via phone, general internet access and Zoom) to provide honest and impartial suggestions and opinions to the NHL on various topics including marketing of the game, community engagement, events and social media content to help increase fandom amongst fans 17 and under. Participants that are selected will serve as an advisor for one season, which will correspond with the 2023-24 NHL season.
"NHL Power Players bring valuable insights and authentic feedback to the NHL. With each class, we learn more about the interests and behaviors of the next generation of hockey fans and are pleased to open applications for a fifth consecutive year," said Heidi Browning, NHL Senior Executive Vice President & Chief Marketing Officer. "We are thrilled to continue growing NHL Power Players to engage young fans in the United States and Canada. We look forward to selecting the next class of NHL Power Players, who will be given a valuable voice to further advance our great game while helping us connect with youth through this impactful program."
NHL Power Players will have the opportunity for their voice to be heard by the NHL, learn about the business side of sports, and develop lasting friendships with fellow NHL Power Players. They will also have the chance to be featured in League marketing (i.e., NHL Social™ content), receive exclusive NHL Power Players merchandise and be invited to attend NHL tentpole events. Participants chosen for NHL Power Players will be announced in advance of the 2023-24 NHL season. Fans ages 13-17 years old living in the U.S. or Canada are eligible to apply.
