'It's All of Us'
The Bruins' 'It's All of Us' campaign, which will come to life through graphic elements and videos across Bruins digital channels, speaks to the inclusive and connected nature of being part of the most passionate and storied fan base in the NHL. This campaign articulates the "team-first" mentality, grit and determination of the Boston Bruins.
The Bruins' new, one-minute 'It's All of Us' campaign promo will air on NESN and all Bruins digital channels throughout the playoffs. Fans are encouraged to use #ItsAllOfUs on social media to join the conversation and support the B's throughout the playoffs.
Playoff Rally Towels
All fans attending Bruins playoff games at TD Garden will be given a special gold playoff rally towel upon entering the building through the turnstiles. Game 3 rally towels will be provided courtesy of Mass General Brigham, and Game 4 rally towels are courtesy of Arbella Insurance.
Light Pole Banners
The Bruins have partnered with the City of Boston in celebrating playoff season by installing light pole banners on streets surrounding TD Garden.
Fan Banner Captains
Fan Banner Captains for the 2022 Playoffs will include members of the New England community who have provided inspiration to the city of Boston through hard work, perseverance, and resilience. Beginning with Game 3, each playoff game at TD Garden will have a Fan Banner Captain that will be honored in-game and on all Bruins channels.
Playoff Gear at the ProShop
Fans can gear up for the playoffs at the ProShop, powered by '47, or online at BostonProShop.com. Exclusive playoff merchandise includes a playoff sweatshirt, t-shirt, hat, novelty items and more, available both online and in-store for a limited time only. And, while supplies last, fans will receive a playoff rally towel with Bruins purchases of $25 or more made online at BostonProShop.com.
Playoff Fan Posters
Kids are encouraged to show their support for the Bruins by sending in homemade or hand drawn posters that will be hung inside TD Garden. All posters should be mailed to Boston Bruins Community Relations, 100 Legends Way, Boston, MA 02114.
Pregame Celebration at the Hub on Causeway
Prior to Friday's game, a celebration will be held at the Hub on Causeway to kick off the 2022 Playoff series against the Carolina Hurricanes in Boston.
The event will include music from local DJ Ryan Brown, giveaways and photo opportunities with Blades beginning two hours ahead of puck drop. Fans can fuel up at Banners Tap and Kitchen or Hub Hall before the game.
Mass General Brigham Spirit Day
The Bruins will be hosting a Spirit Day with Mass General Brigham prior to Friday's game, beginning at 11 a.m. in Spaulding. The rally will include giveaways for patients and staff, along with opportunities to take photos with Blades and participate in Bruins-themed activities.
Mother's Day Giveaway
Prior to Game 4 on Sunday, May 8, yellow roses will be available to mothers attending the 12:30 p.m. game against Carolina. The roses, supplied by Stop and Shop, will be available at turnstiles beginning when doors open.
50/50 Raffle, Presented by DraftKings Daily Fantasy Sports
The Boston Bruins Foundation 50/50 Raffle, presented by DraftKings Daily Fantasy Sports, will benefit the Boston Bruins Foundation and the Home Base Program.
The Home Base Program is an organization dedicated to supporting and healing veterans, service members, military families, and the families of those who have lost their lives while in the line of duty. The Home Base Program does this through providing world-class clinical care and making wellness, education, and research more accessible.
The raffle will run for the duration of the entire Round 1 series against the Carolina Hurricanes and can be found at BostonBruins.com/5050.
