Bruins Name DraftKings Official, Exclusive Daily Fantasy Sports Partner

BOSTON - The Boston Bruins and DraftKings Inc. announced today, November 18, a new multi-year deal, which will make DraftKings the exclusive, Official Daily Fantasy Sports Partner of the team and TD Garden, and the exclusive presenting sponsor of the Boston Bruins Foundation 50/50 charitable raffle. DraftKings will also be an Official Sports Betting Partner of the Boston Bruins and TD Garden, should sports betting become legal in Massachusetts.

"The Boston Bruins are excited to announce this new partnership with DraftKings, a Boston-based company that has established itself as the premier hub for daily fantasy sports," said Boston Bruins President Cam Neely. "We are looking forward to collaborating with DraftKings to continue to provide the best possible sports and entertainment experience for our fans at TD Garden."
The Bruins and DraftKings will execute strategic digital and social media content, with DraftKings takeovers of the Bruins homepage, app integration and digital linkages to the DraftKings suite of products. The Bruins and DraftKings will collaborate on a new content series hosted on Bruins social media channels inspired by daily fantasy engagement and exciting moments in the game. Should Massachusetts legalize sports betting, DraftKings will serve as an Official Sports Betting Partner of the Boston Bruins and TD Garden, and the parties will work together to craft engaging betting experiences for fans. Currently, DraftKings operates mobile sports betting in fifteen states, including two states in New England: Connecticut and New Hampshire.
"We are thrilled to announce our latest team deal with the Boston Bruins, an exceptional team that like us is relentlessly focused on the fan," said DraftKings Chief Business Officer, Ezra Kucharz. "I'm looking forward to seeing our partnership and branding greet fans wherever they are - online, through the premier Boston Bruins Foundation 50/50 raffle which galvanizes viewers while advancing fantastic charitable causes, and in-person, including with the iconic, supersized, digital LED billboard facing inbound traffic into Boston's famed TD Garden."
DraftKings will also be the exclusive presenting sponsor of the
Boston Bruins Foundation 50/50 Raffle
. The raffle is promoted online through Bruins social media channels and inside the arena during each game. In addition, DraftKings branding will be included in all signage used by the 50/50 ambassadors throughout TD Garden, and in promotional drops on the HubVision video scoreboard.
Additional DraftKings branding and content will be integrated throughout TD Garden. DraftKings has been granted TV visible dasher board locations including on the Bruins offensive end on the side of the net. From doors opening until doors close, DraftKings will be granted 15 second full-screen, full-motion commercial sports and L-wrap banners on all 400+ TVs at the venue. As an addition to the in-arena branding, DraftKings will be featured on the digital LED billboard facing inbound traffic into Boston's TD Garden.
Fans can access the DraftKings suite of products anywhere by visiting
DraftKings.com
or by downloading the DraftKings app via
iOS and Android
.

ABOUT DRAFTKINGS

DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for operators in 16 countries. DraftKings' Sportsbook is live with mobile and/or retail betting operations in the United States pursuant to regulations in Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Louisiana, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia, West Virginia, and Wyoming. DraftKings' daily fantasy sports product is available in 7 countries internationally with 15 distinct sports categories. DraftKings is the official daily fantasy partner of the NFL, MLB, NHL, NASCAR, PGA TOUR and UFC as well as an authorized gaming operator of the NBA, an official sports betting partner of the NFL, MLB and NHL, an official betting operator of PGA TOUR and the official betting operator of UFC. Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. DraftKings also owns Vegas Sports Information Network, Inc. (VSiN), a multi-platform broadcast and content company.