BOSTON - The Boston Bruins unveiled today the team's new identity for the organization's Centennial 2023-24 season. The anniversary crest, developed in partnership with adidas and the National Hockey League, will be featured on the team's uniforms for the upcoming season.
Bruins Unveil Centennial Crest
Spoked-B is club's longest-standing brand identifier, having been featured on team uniforms for 75 of the organization's first 100 years of existence
![CentennialWeb_2568x1444v2](https://media.d3.nhle.com/image/private/t_ratio16_9-size20/f_auto/prd/pjfjnootaatipox2ha02.jpg)