The Bruins' second Winter Classic experience pitted them against the rival Montreal Canadiens at Gillette Stadium, the home of the then four-time Super Bowl champion New England Patriots.
The outline of that year's logo represented the kind of vintage wooden signage that can be found throughout New England, according to Fanbrandz. Beneath the Winter Classic text, a nod to Gillette can also be found in an image of the bridge that sits in the shadow of the stadium's signature lighthouse.
"We had photographed the weathered wood of barns and outbuildings that you might see near an iced pond on a countryside farm," Fanbrandz stated in a blog on its website. "We also photographed the signature wooden signage seen throughout New England in front of pubs and roadhouses. While the visual concept was really quite simple, it embodies a time and space that feels right at home with the Bruins and Canadiens facing off under a crisp blue sky in Foxboro, Massachusetts, on New Year's Day."
The game itself was not as enjoyable the second time around, as the rival Canadiens came into Gillette Stadium and rolled to an easy victory with Matt Beleskey notching Boston's only goal.
