The Bruins have unveiled a new commemorative logo for the Centennial celebration that pays homage to the franchise's storied past. The Bruins Centennial logo was designed to reflect the club's brand identity from the early 1920s, incorporating the familiar arc and rectangle shape that was first seen on the team's inaugural season sweater, and later reappeared as an alternate in the 2000s. Inside of the Centennial crest is the iconic Bruins bear, the club's oldest brand identifier, in a remastered and redrawn style that incorporates "Bruins brown" as a new primary color to complement the traditional black and gold palette. The varsity-style "100" typography inside of the bear is a nod to retro styling, harkening back to pennants and programs from yesteryear. The typography used within the mark is a hand-drawn adaption of the club's iconic nameplate artwork, and will be featured in Centennial wordmarks and supplemental creative throughout the celebration.
In addition to the Centennial logo, the Bruins have introduced select initiatives to which fans can look forward in the upcoming Centennial season. Focused on story-telling and celebration, these programs represent just a few of the several aspects of the Bruins Centennial that fans can expect in the season ahead.
As part of the celebration, the Bruins are developing a state-of-the-art, immersive exhibit that celebrates the franchise's rich 100-year history. This all-new experience, which will be located inside TD Garden, will be designed for fans of all ages to enjoy. It is expected to open in 2024.
Additionally, the Bruins will publish an original coffee-table style book, which will include numerous photographs of past and present Bruins legends as well as special essays on the history of the team. The book, which is expected to come out during the 2023-24 season, will be available for fans to purchase, along with other exclusive merchandise, at the ProShop powered by '47.
The Centennial celebration will extend through the Bruins' broadcast partner, NESN, which will air a multi-episode documentary series beginning in the fall of 2023 into the fall of 2024.
To commemorate the start of the Centennial, the Bruins will host a black-tie gala benefitting the Boston Bruins Foundation on the floor of TD Garden during the opening week of the season. Further details regarding the date of the gala and how fans may purchase a table will be forthcoming. Fans may visit BostonBruins.com/Centennial to sign up to be the first to know about Bruins Centennial celebration events, programs, merchandise and scheduling for the upcoming 2023-24 season.
