Commemorative Centennial Jerseys
In partnership with adidas and the National Hockey League, the Boston Bruins developed three new uniforms that will be worn during the club’s 100th year in the 2023-24 season. These new uniforms include both home and away sweaters, as well as an alternate expected to be worn against Original Six® opponents and on special occasions.
The Bruins’ Centennial uniform collection pays homage to the club’s 100-year history with both unique and nostalgic highlights. The home and away jerseys carry elements of recent black-and-gold sweaters, but with a festive twist, featuring sparkling “Centennial gold” in place of the traditional Bruins gold. Meanwhile, the alternate jersey, which features brown and gold, is inspired by vintage sweater designs from the club’s origins. All three styles will include a commemorative Centennial patch worn on the right shoulder to mark the historic milestone.
A spin-off of the recent black and white home and away jerseys worn by the Bruins, the Centennial primary uniforms feature new crests, coloring and striping. For the first time since the early 1990s, the club’s primary uniforms are adorned with complementary team crests – a gold-trimmed Spoked-B on the home uniform and a black-trimmed Spoked-B on the road uniform. The club adopted the home crest as its primary team identity for the 2023-24 season back in June.
The “Centennial gold” coloring – a symbolic toast to 100 years of history – brings the primary uniforms’ style to a whole new level for the turn of the century. “Centennial gold” is also incorporated into the new striping on the sweater. The right and left sleeves each contain three gold stripes for a total of six as a nod to the organization’s six Stanley Cup® Championships (1929, 1939, 1941, 1970, 1972 and 2011).
The Bruins’ alternate sweater for the Centennial year carries a more vintage style but is the first sweater in club history that features “Bruins beige” as its base color. With highlights of brown and gold, the alternate harkens back to the Bruins’ foundational color scheme from 1924 when brown and yellow – the colors of owner Charles F. Adams’ First National grocery store chain – were chosen for the team uniforms.
Additionally, the alternate features a unique center crest inspired by the club’s 25th anniversary jerseys in 1948-49. The modern interpretation includes a “19” and a “24” gracing the horizontal spokes to celebrate the club’s founding year.
As a nod to the club’s Massachusetts origins, the Bruins’ six Stanley Cup® championship years are emblazoned on Massachusetts town signs inside the collar of the jersey.
The alternate uniform look will be completed with brown helmet, gloves and pants.
Rapid7 remains the Boston Bruins’ official jersey patch sponsor for the 2023-24 season, and its logo will be affixed to the right chest of each of the three new Centennial sweaters worn this year.
Each jersey is available for purchase now online at BostonProShop.com and in-store starting Sunday, September 17, at the ProShop, powered by '47 at The Hub on Causeway (84 Causeway St., Boston, MA 02114). Store hours are 12 p.m. to 6 p.m. daily. The ProShop is the official team store of the Boston Bruins and is the only destination for exclusive, limited-edition Centennial merchandise and authentic team product.
Bruins Unveil Centennial Jerseys
The Bruins unveiled three new Centennial jerseys for the 2023-24 season.
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