Prudential Financial Expands Donation of Devils Helmet Brand to Black

NEWARK, NJ - The New Jersey Devils and Prudential Financial have announced, following overwhelming support for the cause-driven partnership initiative, the expansion of their industry-first donation of NHL club helmet brand exposure from 13 to 30 games. The addition of 17 games more than doubles Prudential's initial support for the black-owned business selected as the recipient of the 2021-22 Devils Buy Black Program presented by Prudential Financial. Jointly, the Devils and Prudential have today announced that Irvington, NJ-based company
Razu
, a networking and collaboration digital platform for musicians, has been selected as the recipient of the 2021-22 Season Devils Buy Black Partnership presented by Prudential.
Notably, the Razu 3.75" x 1.2" logo will appear on the Devils helmets for 30 road games that will include broadcast exposure on Devils broadcasts on MSG Networks, ESPN+/Hulu, and a range of significant Devils digital and social platforms. The exposure will take the Razu brand across North America in all cities the Devils visit during the 2021-22 National Hockey League season. The networking and collaboration service for artists in the music industry provides music creators the collaborative tools to create, produce and enhance songs virtually on a digital, global platform. Following its founding in 2021 in Irvington, NJ, Razu boasts a collaborator and creator membership of hundreds from the greater New Jersey and New York region to Los Angeles to Lagos, Nigeria.

Razu was selected from a diverse applicant pool of hundreds of Black-owned, New Jersey-based businesses from sectors that included media, technology, wellness, hospitality and more. Through the Devils Buy Black Program presented by Prudential Financial, Razu will receive expert marketing and business consultation, physical and digital advertising exposure, financial wellness counseling with a Prudential Financial advisor, local networking opportunities and more.
"Big wins take creativity and courage, and Razu rose to the occasion! This is a gamechanger business moment as millions of sports fans see Razu's logo emblazoned on the Devils helmets throughout this NHL season. This is just one example of how Prudential is working to elevate Black and underrepresented entrepreneurs in our hometown and across the nation," said Susan Somersille Johnson, Prudential Financial's Chief Marketing Officer.
"We are so proud to stand alongside our partner at Prudential Financial in support of Black-owned, New Jersey-based businesses, as we use our powerful platform of sports and entertainment to generate palpable change locally and inspire positive change globally," said New Jersey Devils President Jake Reynolds. "Razu has the platform and potential to inspire and connect musicians and creators across the globe, and, alongside Prudential Financial, we look forward to providing them with the tools, exposure and momentum to do so."
"Thank you to Prudential and The New Jersey Devils for showcasing Razu" said Razu CEO and Co-Founder, Marc Saint-Ulysse. "As a Black-owned start-up, we appreciate the opportunity that's been given to us to highlight our innovative technology and the impact we will have on the music industry. The team at Razu is looking forward to partnering with the amazing talent of the New Jersey Devils throughout the season."
The Razu brand logo will appear on Devils helmets for the following games:

Razu Helmet Logo Schedule

| Date | Time (ET) | Opponent | Network | | --- | --- | --- | --- | | Sat, Dec. 11 | 7:30 PM | at Islanders | MSG | | Tue, Dec. 14 | 7 PM | at Flyers | MSG | | Tue, Dec. 21 | 7 PM | at Penguins | MSG+ | | Mon, Dec. 27 | 8 PM | at Blues | MSG+2 | | Wed, Dec. 29 | 7 PM | at Sabres | MSG+2 | | Sun, Jan. 2 | 3 PM | at Capitals | MSG+ | | Tue, Jan. 4 | 7 PM | at Bruins | MSG+ | | Sat, Jan. 8 | 7 PM | at Blue Jackets | MSG+ | | Thu, Jan. 13 | 7:30 PM | at Islanders | MSG / MSG+2 | | Sat, Jan. 15 | 1 PM | at Canadiens | MSG | | Mon, Jan. 17 | 7 PM | at Maple Leafs | MSG | | Thu, Jan. 27 | 7 PM | at Lightning | MSG+ | | Sat, Jan. 29 | 7 PM | at Hurricanes | MSG+ | | Fri, Feb. 25 | 8:30 PM | at Blackhawks | MSG+ | | Tue, Mar. 1 | 7 PM | at Blue Jackets | ESPN+ / Hulu | | Fri, Mar. 4 | 7 PM | at Rangers | MSG+ | | Tue, Mar. 15 | 10 PM | at Canucks | MSG+ / MSG+2 | | Wed, Mar. 16 | 10 PM | at Flames | MSG+ | | Sat, Mar. 19 | 3 PM | at Oilers | MSG | | Wed, Mar. 23 | 7 PM | at Maple Leafs | MSG+ | | Sat, Mar. 26 | 7 PM | at Capitals | MSG+ | | Thu, Mar. 31 | 7 PM | at Bruins | MSG+ | | Thu, Apr. 7 | 7 PM | at Senators | MSG+ | | Sat, Apr. 9 | 8 PM | at Stars | MSG+ | | Tue, Apr. 12 | 10 PM | at Coyotes | MSG+ | | Thu, Apr. 14 | 9 PM | at Avalanche | MSG | | Sat, Apr. 16 | 10 PM | at Kraken | MSG+ | | Mon, Apr. 18 | 10 PM | at Golden Knights | MSG+ | | Tue, Apr. 26 | 7 PM | at Senators | MSG+ | | Thu, Apr. 28 | 7 PM | at Hurricanes | MSG+ |
As a sign of Prudential Financial and the Devils continuous support for the Devils Buy Black Program presented by Prudential and the cause-driven partnership, Devils away helmets have been adorned with a 1.25" circle "Buy Black" sticker on the back left side since October 30.