Television Home Of Golden Knights Rebranded As AT&T SportsNet

VEGAS (July 14, 2017)- AT&T Sports Networks announced that the official television home of the Vegas Golden Knights has been rebranded from ROOT SPORTSTM to AT&T SportsNetTM effective today, July 14. The new AT&T SportsNet brand will continue the same passionate, local sports coverage while reflecting a new legacy of growth under the AT&T brand.
"We have always brought an authentic and personal level of coverage to all of our teams, because as fans, we also know the history and feel the rivalries," said Bill Roberts, head of content for AT&T Sports Networks. "And while we have that same undying commitment to quality, this rebrand will help us heighten the experience as we transform our visual effects capabilities further."

The rebrand will include a more iconic graphics package, bringing in a mixture of photography and animation to replace the purely animated ones used before. In addition, the new AT&T SportsNet logo will include the iconic AT&T globe and signature blue.
As the exclusive television rightsholder for Golden Knights, AT&T SportsNet will broadcast regional telecasts of regular-season games, and will have the opportunity to carry preseason and playoff games as well. All games will be produced in high definition and contain a pregame show and postgame show, subject to live event conflicts. In addition to Nevada, the Golden Knights' authorized distribution territory covers the entire states of Montana, Idaho, Wyoming and Utah and select areas of Arizona and California.
ABOUT THE VEGAS GOLDEN KNIGHTS
The Vegas Golden Knights are a National Hockey League franchise owned and operated by Black Knight Sports and Entertainment LLC. The Vegas Golden Knights were established by founding partners William Foley and his family and the Maloof family. For the latest news and information on the Golden Knights
visit
vegasgoldenknights.com
. Fans can follow the team on
Facebook
,

,
Instagram
and
Snapchat
.
ABOUT AT&T SPORTS NETWORKS:
AT&T SportsNet™ is the television home of the Colorado Rockies, Utah Jazz, Vegas Golden Knights, Mountain West and Big Sky Conferences. The network reaches approximately 2.3 million households across nine states and delivers more than 350 live events each year - all of which are available in high definition. AT&T SportsNet is owned and operated by AT&T Sports Networks, which operates regional sports networks in the Pittsburgh, Rocky Mountain and Southwest regions. The three networks combined reach approximately 10 million households across 20 states and own exclusive rights to produce and distribute live events from more than 15 teams and conferences.