Rocky Thompson will tell you those two words, his name, are the biggest drag on his coaching career.
Utter the name, Joel Quenneville for example and for most, the first thoughts center around his brilliant coaching career.
The initial response to his name, says Thompson, still focuses on his playing career.
"Most people still think about me as a player. And I was a fighter. So, for many there's a negative connotation," explains Thompson. That's part of my reality as a coach - to change that perception."
For people inside the hockey world - that perception has already changed. Thompson is regarded as an innovative coach with a knack for getting through to players. His career curve is trending upward and he's on that hot list of young coaches who get mentioned when NHL vacancies open.
The Golden Knights hired him this offseason to coach their AHL affiliate the Chicago Wolves. It wasn't the only gig he was in line for and an interview with another NHL team resulted in a most telling answer from Thompson.