As the NHL's Vice President of Learn To Play and Growth Fund Initiatives, Rob Knesaurek hasn't made too many trips to Vegas over the years.
Sure, as one of the NHL's leaders in developing the game at the youth hockey level, he's familiar with the Vegas area and its hockey community.
But in terms of coming to Vegas, it hasn't been a frequent stop on his travel itinerary.
That is until the process leading up to and after the birth of the Golden Knights, which has dictated that Knesarek become much more intimately familiar with the region.
On a recent trip to Vegas, he admitted being pleasantly surprised by what he saw.
"When we actually visited the market, there is an appetite for hockey," Knesaurek said. "We went to the available rinks and saw a tournament. I think we saw that there's going to be a contagious energy for hockey.
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"We look at the area as having so much potential."
That potential, of course, may take an entire generation to fully realize.
Although the efforts, some of which will pay immediate dividends while others will take years to quantify, have already started in the months following the Golden Knights' entry into the NHL last June.
The next step in these efforts begin this Saturday, when the first of the team's three "Sticks For Kids" events is held at Paradise Park.
Sticks For Kids Will Introduce Hockey To Kids For Free
Sticks For Kids will allow kids ages 5-15 to play hockey for free on May 20, May 21 and June 3