That campaign, "The Golden Age," will be highlighted not just by the gold jerseys at home, but also throughout the team's creative approach on digital channels, in market and with enhancements to the in-arena production at T-Mobile Arena. During the four preseason games in Vegas, gold statues of Bruce Cassidy, Jack Eichel, Reilly Smith, and Mark Stone will be given away to all fans in attendance.
Opening Knight of the regular season on Thursday, October 13 will feature a return of the Gold Carpet, where fans can welcome players and coaches on Toshiba Plaza before the game. Details regarding the Gold Carpet will be announced prior to Opening Knight. All fans in attendance will also receive gold pom-poms. Opening Knight is presented by Virgin Hotels Las Vegas. Single-game tickets for both the preseason and regular season can be found at this
link
.
"After a memorable five years as the 31st NHL franchise, we look forward to advancing to the latest era of Golden Knights hockey," said Golden Knights President Kerry Bubolz. "While being Vegas Born will always be a significant part of our identity, The Golden Age represents a time of all-new adventures and opportunities as we and our city emerge in the post-pandemic world. As we continue to pursue the ultimate goal of bringing a Stanley Cup to Vegas and our passionate fanbase, we are consistently looking for ways to enhance our product, and we couldn't be more excited for the sixth season of hockey in the desert."
Vegas' use of gold as a primary color is unique in the NHL and the gold jersey was the first of its kind in professional sports when it was unveiled in 2020. That innovation fits the traditional definition of a Golden Age, which is also commonly characterized by advancement, connectivity, collaboration and positivity.
"Gold is a bold and powerful color and one that we are excited to feature even more with this evolution," said Chief Marketing Officer Eric Tosi. "It fits both our city and our organization, and is a natural defining theme of this new campaign. We are excited to welcome our fans back to T-Mobile, proudly wearing gold and rallying around this new era."
In addition to the organization's new campaign, the Golden Knights announced a full schedule of promotional games during the 2022-23 season. Those theme knights will feature unique jerseys worn by the team during warmups. Additional details will be announced prior to each of the 10 contests. The full schedule is below and subject to change.
"THE GOLDEN AGE" 2022-23 THEME KNIGHTS
Friday, October 28: Nevada Day, 3 p.m. vs. Anaheim presented by Nevada Army National Guard
Saturday, November 12: Military Appreciation, 7 p.m. vs. St. Louis presented by YAAMAVA'
Wednesday, November 23: Hockey Fights Cancer, 7 p.m. vs. Ottawa presented by OPTUM
Wednesday, December 7: Hispanic Heritage, 7 p.m. vs. N.Y. Rangers presented by UMC
Thursday, January 5: PRIDE, 7 p.m. vs. Pittsburgh presented by Taco Bell
Saturday, January 21: Lunar New Year, 7 p.m. vs. Washington presented by Resorts World
Thursday, February 16: Black History Month, 7 p.m. vs. San Jose
Wednesday, March 1: Women's History Month, 7 p.m. vs. Carolina presented by UMC
Thursday, March 16: St. Patrick's Day, 7 p.m. vs. Calgary
Thursday, April 6: Organ Donor, 7 p.m. vs. Los Angeles presented by Nevada Donor Network
The Golden Knights will continue to wear their Steel Gray jerseys at select home contests, and chrome helmets will be worn at three home games with the gray jerseys during the 2022-23 season.
The Arsenal at City National Arena is open to fans each day of the week from 10 a.m. until 8 p.m. PT for official team apparel and attire, including the primary home gold jerseys, which will feature a Circa Sports patch for the first time in 2022-23.
ABOUT THE VEGAS GOLDEN KNIGHTS
The Vegas Golden Knights are a National Hockey League franchise owned and operated by Black Knight Sports and Entertainment LLC. The Vegas Golden Knights were established by founding partners Bill Foley and his family and the Maloof family. The Golden Knights were the most successful expansion franchise in North American professional sports history in 2017-18 and celebrated their fifth season in 2021-22. For the latest news and information on the Golden Knights visit
vegasgoldenknights.com
. Fans can follow the team on
Facebook
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