VGK Announce Partnership With 50 Cent's Sire Spirits & G-Unity Foundation

VEGAS (June 14, 2023) -The Vegas Golden Knights announced today, June 14, a multi-year partnership Sire Spirits, owned by Grammy and Emmy winner Curtis "50 Cent" Jackson. The collaboration marks the first Official Partnership between Sire Spirits and an NHL franchise.

The multi-year partnership will highlight the award-winning Branson Cognac and Le Chemin du Roi Champagne throughout upcoming seasons. The two spirits will be labeled as The Official Champagne and The Official Cognac of the Vegas Golden Knights. Product from Sire Spirits was in the locker room during the team's celebration as 2023 Stanley Cup Champions.

In addition to the brand's presence during home games at T-Mobile Arena and digitally on the team's social platforms, 50 Cent's G-Unity Foundation plans to team with the Vegas Golden Knights Foundation to serve the Las Vegas community. The nonprofit formed in 2003 by Jackson partners with multiple professional sports teams and works in communities across the United States.

"We are excited to welcome Curtis "50 Cent" Jackson and Sire Spirits into the VGK Family," said Kerry Bubolz, President, and Chief Executive Officer of the Golden Knights. "Our hope is that through this partnership we continue to diversify the hockey fan base in efforts to grow the game for everyone."

"I'm excited for Sire Spirits to close its first NHL partnership deal with the Vegas Golden Knights," said Curtis "50 Cent" Jackson. "Branson Cognac and Le Chemin du Roi Champagne are championship brands for winning teams. Bill Foley and his entire team know how to win and are the perfect partners for my brands and for me to extend my charitable efforts in the Las Vegas community through the G-Unity Foundation. Hockey is an exciting sport and Las Vegas is a top market for entertainment. I look forward to working closely with the entire Golden Knights Organization."

For more information on Sire Spirits, fans can visit sirespirits.com.

ABOUT THE VEGAS GOLDEN KNIGHTS
The Vegas Golden Knights are a National Hockey League franchise owned and operated by Black Knight Sports and Entertainment LLC. The Vegas Golden Knights were established by founding partners Bill Foley and his family and the Maloof family. The Golden Knights were the most successful expansion franchise in North American professional sports history in 2017-18 and are celebrating their fifth playoff appearance in six years this season. For the latest news and information on the Golden Knights visit vegasgoldenknights.com and follow the team on Facebook, Twitter, Instagram and TikTok.

ABOUT CURTIS "50 CENT" JACKSON
Curtis "50 Cent" Jackson has carved out a thriving television and film career as both a best in class producer and star. In 2005, he founded G-Unit Film & Television, Inc. which has produced a wide variety of content across numerous platforms and sold a myriad of shows to various networks. Among these is the critically-acclaimed #1 show on Starz, "Power," in which he not only co-starred in but also served as executive producer and director He has successfully focused on expansion of the "Power" universe with spin-offs ''Power Book II: Ghost,'' "Power Book III: Raising Kanan," and "Power Book IV: Force." G-Unit Film & Television also produced the ABC hit, "For Life" and will soon commence production on season three of the hit series, "Black Mafia Family" for Starz and recent release of the "Black Mafia Family" Docuseries. G-Unit is also in development on the scripted series "Fightland" and "Queen Nzinga" at Starz. Recently released from G-Unit Film & Television is "Hip Hop Homicides" at WeTV. Jackson is also expanding into the podcast space through his new G-Unit Audio banner with the debut of Surviving El Chapo: The Twins Who Brought Down a Drug Lord in partnership with iHeart Media and Lionsgate Sound. The company is also building out its feature slate, starting with a three picture Horror deal as a collaboration with Horror phenom Eli Roth and 3BlackDot.

ABOUT G-UNITY FOUNDATION
Founded by Curtis "50 Cent" Jackson in 2003, the G-Unity Foundation supports programs that foster social and leadership skills in young people living in cities nationwide. Last year, Jackson announced the G-Unity Business Lab with the Houston Independent School District. The after-school entrepreneurship program, which enrolled students from Wheatley, Worthing, and Kashmere high schools, offers the chance to learn core business values and teaches practical skills to develop business ideas with input from area business leaders, corporations and visiting professors, including Jackson. Jackson has also been active in contributing to and participating in various community outreach programs including the NAACP Toy Drive, Houston's Christmas Eve Super Feast, the Houston Symphony, and the Houston Livestock Show and Rodeo. More information on Jackson's G-Unity Foundation and his charitable endeavors can be found vegasgoldenknights.com.

ABOUT SIRE SPIRITS
Founded by Curtis "50 Cent" Jackson Sire Spirits launched in 2017 produces premium wine and spirits under the brand names Le Chemin du Roi Champagne ("The Kings Path") and Branson Cognac both of which have quickly become Award winning brands. Le Chemin du Roi Champagne and Branson Cognac are nationally distributed and featured in top hotels, resorts, casinos, restaurants, nightclubs, bars and now professional sports venues across the United States.