The partnership features the introduction of a signature Vegas Golden Knights celebration cocktail with Gold Bar® Whiskey, which will be served in premiere venues in Las Vegas and across the State of Nevada. Before select Vegas Golden Knights home games fans will also be able to enjoy a pregame cocktail from Gold Bar® Whiskey within Toshiba Plaza, outside T-Mobile Arena.
As an Official Partner of the Golden Knights, Gold Bar® Whiskey will be featured on Vegas Golden Knights web and social media platforms, as well as in-arena LED branding, in-game branding on the boards, and a Golden Moments™ feature during select VGK home games highlighting the best of VGK sportsmanship.
To celebrate the partnership, Gold Bar® will be launching a variety of exciting on-premise and retail programming in Las Vegas and across the entire state of Nevada. Gold Bar® Whiskey is distributed by Johnson Brothers of Nevada.
"Gold Bar ® is an ultra-premium brand, with perfect brand alignment with the VGK brand," said Vegas Golden Knights President Kerry Bubolz. "They're dedicated to excellence and providing their customers a luxury whiskey experience. We're excited to partner with such a premium brand."
"The Vegas Golden Knights are a world-class sports franchise," says Elliott Gillespie, President and CEO of Gold Bar® whiskey. "The visitor experience they offer their amazing fans is second to none. They are a top-class brand that we are excited to be partnered with here in Nevada."
ABOUT THE VEGAS GOLDEN KNIGHTS
The Vegas Golden Knights are a National Hockey League franchise owned and operated by Black Knight Sports and Entertainment LLC. The Vegas Golden Knights were established by founding partners William Foley and his family and the Maloof family. For the latest news and information on the Golden Knights visit
vegasgoldenknights.com
. Fans can follow the team on
Facebook
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