"As we look to the future and a younger demographic, having Bleacher Report and HBO Max, these are places that we are going to be moving to and I think that's going to be great for our fans," Bettman said.
While Turner and ESPN both will now air NHL, NBA, MLB and college basketball, Bettman and Zucker seemed unfazed by any schedule conflicts (there is an attempt to stagger later-postseason dates across NHL and NBA series). Bettman specifically pointed to a potential major lift of cross-promotion for hockey (Charles and Shaq at the Winter Classic, anyone?).
The Turner deal reportedly adds at least $225 million annually to league and team revenues as the second broadcast and multimedia partner. Combined with the ESPN agreement, the U.S. media package will now be more than double what NBC and ESPN (expanded digital rights with Disney Streaming Services) have been paying the NHL yearly.
It all starts with the 2021-22 season when the Kraken open play. Where it goes from there will likely coincide with sports fans habits-whether we watch games on TVs, tablets, phones, certain watches and, well, devices still to be invented. Zucker said "as consumers continue to skate to where the puck is, we will be there."
Turner Sports will offer "TV Everywhere" rights that will allow its networks to make NHL games and related programming available to "authenticated subscribers across all WarnerMedia platforms."
For a refresher on the ESPN deal and its components, here's summary from ESPN senior writer and my former colleague at Yahoo Sports, Greg Wyshynski:
ESPN and the NHL announced a seven-year deal in March, returning hockey to ESPN for the first time since 2004. Included will be 25 regular-season games on ESPN or ABC, plus early-round playoff series and one conference final each year. There will be four Stanley Cup Final series on ABC and more than 1,000 games per season streaming on ESPN+.
ESPN+ and Hulu will be home to 75 ESPN-produced exclusive telecasts per season. The deal also includes opening-night games, the NHL All-Star Game and skills challenge and other special events.
International rights in Latin America, the Caribbean and parts of Europe are also part of the deal, as are extensive highlight rights for ESPN's digital platforms. The NHL's out-of-market streaming package (NHL.TV) is also moving to ESPN+ as part of its subscription offerings.
"Having WarnerMedia join the NHL family as co-rightsholders for the next seven years gives us incredible reach and positions us well for the future as the media landscape continues to evolve," said Bettman. "It will fuel continued growth for the NHL and our clubs."