Demers' five-year, $1.1 million contract with the Red Wings, including a $100,000 signing bonus, made him the richest coach in hockey at the time and the organization's 17th coach in 18 seasons.
"I remember having dinner with Mr. and Mrs. Ilitch and (then-general manager) Jim Devellano the night before our first game," Demers said. "I was asked to improve the team 50 percent and I said, 'Mr. Ilitch, that would be 60 points. That's not good enough. We have to make the playoffs and we have to think that way.' I wanted to win right away.
"A lot of people said to me, 'You're nuts, your Blues just lost the seventh game of the conference final against Calgary and you could go to the Final the next season.' But I had my [reasons] for leaving."
The lagging contract discussion likely was atop his list.
In Detroit, Demers got instant results and a trip to the conference final, the Red Wings' 78 points nearly doubling what they had earned the previous season. He won the NHL's Jack Adams Award as the League's top coach for the dramatic turnaround.
Demers proved hugely popular with his players and the team's long-suffering fans, even taking the players' wives out to lunch to thank them for "all the little things they do to help."
The coach knew his strengths and, just as importantly, his limitations.
"I'm not an X's and O's guy," he said. "I knew that and I told the players that. But I told them, 'I can give you leadership, communication and have everybody work together and play as a team and succeed together.' A coach is a salesman. I sold it to the team, I sold it to my captain, Steve Yzerman, and we went from there. Obviously, we did well."
Demers then led the Red Wings to the 1988 conference final, again winning the Jack Adams Award, and the 1989 Norris Semifinals before missing the playoffs in 1989-90. It was after that exit that Ilitch stunned hockey by firing Demers with three years remaining on a contract the owner had extended, incoming coach Bryan Murray beginning Detroit's run of 24 straight playoff appearances.