Developed by sports broadcaster and longtime NHL fan Erin Andrews, WEAR by EA offers a wide array of women's sportswear apparel styles, designs, and sizes. The unique line was created for women to express their fandom in a way that fits their everyday lifestyle featuring styles for all kinds of fans - from those looking to showcase their teams loud and proud to those looking for an understated and subtle but elevated tasteful design - as captured in the tag line "EveryWEAR. AnyWEAR. WEAR." WEAR has quickly become a critically acclaimed industry leader among female licensed apparel lines, delivering more than 100 sports team offerings for women across multiple sports leagues.
"Erin Andrews began her sports broadcasting career in hockey and that longtime association with the League has resulted in an incredibly authentic and innovative approach to the design process for this new NHL collection," said James Haskins, NHL Group Vice President of Consumer Products Licensing. "Hockey fans can look forward to contemporary apparel that offers a unique combination of fashion and function and a consciousness for what female hockey fans want to wear at the game, out on the town or in a casual office environment. We are thrilled to work with WEAR and Erin to offer such an exciting line of apparel to our female fans."
"Having WEAR by Erin Andrews be part of the National Hockey League is a true homecoming for me," said Andrews. "Hockey has been part of my family on and off the ice throughout my entire life. It is where I began my career, my husband is a two-time Stanley Cup® Champion, and the NHL was the original inspiration for the creation of WEAR. I am thrilled at the opportunity to give female hockey fans, like myself, more options to showcase their dedication to their favorite teams in a comfortable and fashion-forward way."
