San Jose also has unique experiences and content planned for its subscription-based global fan organization, 1991 Club, which includes fans from more than 20 countries. And through the process of digitizing old footage, they've uncovered forgotten stories they'll be bringing to the forefront.
"We just feel like (the 30th anniversary) just gives us a great platform to celebrate our past players, front office folks, coaches and fans," Doug Bentz, Sharks vice president of marketing and digital said. "And as an organization, we just think that's important to kind of always keep that history in mind. So there was there was never any doubt that the 30th anniversary season was going to be something we celebrated no matter what the season looked like."
But the big splash is the jersey. The Sharks wore the same teal jersey with gray, white, and black striping from their inaugural 1991-92 season until an alternate teal jersey became the primary design in 1998-99.
With different designs being introduced over the years, and especially with the new adidas Reverse Retro jerseys, the original became more sought after. The Sharks had been collecting tweets from fans clamoring for the Heritage jersey and posted them on Twitter as part of the announcement Tuesday.